An institution is a company or organisation that is responsible
for making media, for example the news cooperation. The type of institution
that might perhaps distribute my product would be a small independent company
such as Warp films. This is because they distribute a lot of films in my genre,
thriller/horror (e.g. Trash Humpers), therefore it would be relevant for them
to do this. The advantage of this are that I will have a lot of control throughout
the distribution stages, however as they are reasonably small and not established
this means that the budget and equipment will be at a minimum when compared to
a large institution such as Columbia Pictures. By Warp films also being
associated with thriller films, this helps my audience correctly pre-guess the
genre off my film, this should then contribute to achieving my target audience.
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